Sprite | Brand Activation & Sampling Campaign
To kick off the new academic year, Sprite introduced its new “speaking labels” through an interactive back-to-school consumer activation campaign.
Combining experiential marketing, product sampling, and direct consumer engagement, the campaign brought Sprite closer to its target audience while creating an engaging introduction to the new packaging concept.
The activation reached 15,000 consumer contacts, strengthening product visibility and encouraging direct interaction with the brand.
We set up vibrant, Sprite-branded corners at popular youth hangouts and major universities across Yerevan. The energy was amplified with fun game activations, an aero photo booth, uplifting music, and the involvement of local influencers.
This lively atmosphere perfectly captured the spirit of the brand, transmitting the refreshing taste of lemon and lime to all attendees.
