Aregi is an Armenian brand specializing in dried fruits, vegetables, and healthy snacks, inspired by two of Armenia’s most valuable natural resources: abundant sunshine and high-quality agricultural produce.

Derived from the Armenian word areg, meaning sun, the brand combines traditional sun-drying techniques with modern production technologies. Sustainability is central to its philosophy, with products manufactured in a facility powered by solar energy.

Our long-standing partnership with Aregi has evolved into a comprehensive collaboration spanning brand development, creative design, and integrated marketing communications.

Aurora Baréalisse has supported the brand across multiple areas, including branding and visual identity, packaging design, marketing strategy, social media marketing, POSM design and production, and the creative concept and implementation of the company’s visitor center.

Through a consistent approach to branding and communication, we have helped Aregi build a recognizable identity across its product portfolio, retail presence, and consumer touchpoints.