Armenia’s two natural resources—extensive sunshine and delicious, abundant fruits and vegetables—are embodied in the brand Aregi.

Aregi, derived from the Armenian word ‘areg,’ meaning sun, is a leading producer of dried fruits and vegetables, chips and healthy snacks. Driven by the values of sustainability, health, and safety, the company merges together centuries-old traditions of sun-drying fruits with modern technologies. The products are made in a plant powered by solar energy.

Our long-standing cooperation with Aregi has yielded fruitful results. Our team covered full-scope marketing support, branding and packaging design works, printing and production of point-of-sale materials, social media marketing, as well as ideation and implementation of the plant’s visitor center.