Bonaqua, a high-quality drinking water from Coca-Cola’s global beverage portfolio, introduced its renewed formula to local consumers through a wide-reaching sampling campaign.
Product sampling
Targeting 20,000 contacts, this experiential initiative aimed to convey the brand’s core message: “Bonaqua is pure Armenian water, produced to the highest international standards”.
To elevate the consumer experience, we installed a unique waterdrop-shaped stand in downtown Yerevan, inviting passersby to stay refreshed and hydrated throughout the day while reinforcing the brand’s commitment to purity and quality.
