Some things are better together, just like Coke and meal. For three consecutive years, we visited homes and served Coca-Cola to remind people that moments spent with family over the dinnertime are priceless.

Our team executed a large-scale product sampling campaign across major cities in Armenia, managing every aspect of the process – from campaign creatives, verbal messaging to logistics.

Understanding that dynamic lifestyle can sometimes cause people to forget the cherished tradition of evening gatherings around delicious home-cooked meals and lively conversations, we made extra efforts to ensure that every bottle of Coke was delivered at just the right time and at the perfect cool temperature to make family evening gatherings truly heartwarming.

As a result, we elevated brand perception among our core consumer group and enhanced the emotional bonds with the brand.