Building on Coca-Cola’s association with happiness and togetherness, we developed a creative influencer marketing campaign inspired by the brand’s “Share Happiness” message.

In line with Coke’s “Share Happiness” slogan, we selected 20 influential figures across various fields – from photographers and stylists to TV comedians, football players, singers, and lifestyle bloggers – each known for spreading positivity through their work, to say a heartfelt “Thank you”. These individuals represented diverse professions but shared a common impact: inspiring happiness in their audiences.

We crafted unique Happiness Boxes, each containing Coke Mini bottles and personalized gifts tailored to each influencer.

This campaign became a classic example of guerrilla marketing, generating viral buzz without any promotional spend. Through thoughtful engagement and authentic gestures, we achieved widespread visibility and amplified Coca-Cola’s message of happiness and gratitude.