In the summer of 2017, we launched an immersive experiential sampling campaign to introduce Coca-Cola’s new slim cans. Over 14 days, we served 50,000 Coca-Cola bottles across five major Armenian cities, targeting youth and young adults.

From creative concept ideation to campaign planning, execution, and logistics, every aspect was expertly managed by our team.

The campaign was more than just product sampling – it was about enhancing consumer experience and boosting the brand love score. We engaged with consumers through street games and quizzes, photo sessions, spread positive energy at recreational spots, and shared countless smiles. This vibrant initiative not only successfully introduced the new slim cans and stimulated the trials but also significantly contributed to Coca-Cola’s sales for the summertime period.