The Campaign Starts Before the First Interaction
Consumer engagement often begins before the first brand interaction. Marketers spend months refining a campaign concept, visual identity, and promotional experience. But what if the biggest obstacle is something much simpler: people are not ready to participate? We tend to measure what happens during a campaign. How many people attended? How many samples were distributed? […]
If AI doesn’t recommend your brand, does your brand even exist?
If AI doesn’t recommend your brand, does your brand even exist? AI shopping assistants are changing the way consumers discover products, compare brands, and make purchasing decisions. For years, marketers have been studying consumer behavior. What makes people buy? Which emotions influence their decisions? How do visuals capture their attention? And ultimately, what makes someone […]