HAMP, meaning “a bite,” is a fast-food brand in Yerevan introducing a playful concept: some of the smallest burgers in town. Packed with familiar flavors and served alongside savory dips, fresh salads, golden fries, and crispy nachos, HAMP turns a quick snack into a fun, shareable experience.
We have partnered with the founders of HAMP to develop a distinctive brand identity and packaging design that would capture the brand’s youthful personality and stand out in Armenia’s competitive fast-food market.
Our creative direction focused on simplicity, recognition, and versatility. A bold red-and-white color palette, minimalist graphic elements, playful typography, and a memorable brand mascot established a visual identity designed to attract attention and connect with younger audiences.
We extended the branding across food packaging and visual communication materials, creating a cohesive design system that maintains brand recognition across physical touchpoints and digital platforms.
