WWF (World Wide Fund for Nature) is one of the world’s leading conservation organizations, dedicated to protecting biodiversity and promoting the sustainable use of natural resources.
Armenia is home to remarkable biodiversity, with diverse ecosystems, forests, national parks, and protected natural landscapes that play an essential role in preserving the country’s environmental heritage.
In collaboration with WWF Armenia and the Ministry of Environmental Protection of Armenia, we developed a comprehensive brand platform for 13 protected natural areas across Armenia, including national parks, forests, and state sanctuaries.
The branding concept revolves around a unified idea: to bring together the distinctive flora and fauna of Armenian Protected Areas as the focal characters in the logo. The central characters of the logo are the remarkable species that inhabit these areas, seamlessly integrated with linear outlines of specific landmarks such as Khustup mountain, Tatev gorges, and Dilijan forests.
The suggested visual style also mirrored the Ministry of Environmental Protection of Armenia’s new brand identity. The challenge lay in merging two distinct concepts while preserving the individuality of each. Additionally, our task was to create a comprehensive brand guidebook for marketing materials, website and social media pages dedicated to the Protected Areas.
As a result, we assisted the WWF Armenia office in effectively communicating the new brand style in a cohesive manner. This, in turn, increased interest in the country’s landmarks and protected areas, positioning them as desirable touristic and hiking destinations that captured the attention of nature enthusiasts both within the country and abroad.
